Effective Date: 04/01/2026
Renwil Inc. ("Supplier") has unilaterally adopted this Internet Minimum Advertised Price Policy (the "Policy"). This Policy applies to all distributors, dealers, and resellers (collectively, "Resellers") of Renwil products in Canada and the United States.
Renwil has built a strong brand with premium market positioning since 1967. This Policy is intended to preserve that brand value, support fair reseller margins, and prevent channel conflict.
This Policy is unilateral and does not constitute an agreement between Renwil and any Reseller. Renwil does not seek, nor will it accept, any assurance of compliance.
1. Covered Products
This Policy applies only to products designated by Renwil as MAP products ("MAP Products"), as listed in official Renwil price lists or MAP schedules. Renwil may modify this list at any time at its sole discretion.
2. Minimum Advertised Price
The Minimum Advertised Price ("MAP") for each MAP Product is established by Renwil and published in official price lists. Renwil may update MAP pricing at its sole discretion at any time.
Resellers may advertise MAP Products at or above MAP but may not advertise below MAP.
3. Scope of Advertising
This Policy applies to all forms of internet and digital advertising, including but not limited to:
- Websites and e-commerce platforms
- Online marketplaces (e.g., Amazon, Wayfair, eBay)
- Social media and digital ads
- Emails, newsletters, and SMS campaigns
- Print media (flyers, catalogs, signage, etc.)
- Television, radio, and other broadcast media
4. Online & Digital Pricing Practices
The following practices are considered advertising and must comply with this Policy:
- "Click for price" features or automated price-reveal mechanisms
- Pre-formatted or automated email responses displaying price
- Chatbots or pop-ups displaying pricing initiated by the site (not the customer)
- Any pricing mechanism automatically displayed or triggered by the dealer's platform prior to a customer actively initiating checkout
Pricing displayed to a customer during an active checkout session they have initiated is not considered advertising under this Policy.
5. Permitted Sales Practices
This Policy applies only to advertised prices and does not restrict the actual selling price. Resellers may:
-
Sell MAP Products at any price in-store or via direct customer interaction
-
Offer non-public discounts (e.g., phone quotes, in-cart discounts after MAP compliant display)
6. Brick-and-Mortar Exception
This Policy does not apply to pricing displayed exclusively within a physical retail location, provided such pricing is not distributed or accessible externally.
7. Bundles, Promotions & Discounts
Advertising that includes bundles, rebates, coupons, or free goods is prohibited if it results in the effective advertised price of an MAP Product falling below MAP. This includes:
- "Free gift with purchase" promotions tied to MAP Products
- Discount codes specifically targeting MAP Products that reduce the advertised price below MAP
- Bundled offers that reduce the effective price of an MAP Product below MAP
Note: Sitewide discount codes not specifically targeting MAP Products do not constitute a violation, provided MAP Products are excluded from such promotions or the advertised price remains at or above MAP.
8. Strike-Through & Reference Pricing
Any strike-through pricing, reference pricing, or other visual indicator suggesting a price below MAP is strictly prohibited in any advertising medium.
9. Marketplace & Auction Platforms
The following practices on marketplace and auction platforms are prohibited:
- Listings with starting bids or "Buy It Now" prices below MAP
- "Best Offer" listings without a reserve price at or above MAP
Resellers are responsible for ensuring all third-party marketplace listings comply with this Policy, including those managed by fulfilment partners or third-party listing services.
10. General Advertising Claims
Resellers may use general advertising statements such as "lowest prices" or "we will match competitor pricing", provided no specific advertised price violates MAP.
11. Temporary MAP Adjustments
Renwil reserves the right to temporarily suspend or modify MAP pricing for specific products or promotional periods. Advance written notice will be provided to affected Resellers prior to any such adjustment.
12. Enforcement & Violations
Renwil reserves the sole right to determine whether a violation has occurred and to enforce this Policy at its discretion. Renwil's standard practice upon identifying a violation is as follows:
First Violation:
Written notice with a 48-hour cure period to bring advertising into compliance.
Second Violation:
Final written warning; potential temporary suspension of order processing.
Third Violation:
Immediate hold on all current and future orders. Continued non-compliance may result in termination of the reseller relationship.
Renwil may depart from this sequence at any time based on the severity or frequency of violations. The escalation sequence above represents standard practice only and does not limit Renwil's discretion to act as warranted.
13. Additional Consequences
Renwil may, at its sole discretion, take any of the following actions in response to a violation:
- Suspend shipment of specific MAP Products
- Suspend shipment of all Renwil products
- Remove access to promotions, pricing programs, or marketing support
- Terminate the reseller relationship
14. Distributor Responsibility
Distributors and re-distributors must provide a copy of this Policy to any new or existing reseller to whom they sell Renwil products.
15. Administration
All questions regarding this Policy must be submitted in writing to:
MAP Policy Administrator
Renwil Inc.
9181 Boivin, Montreal, QC, H8R 2E8, Canada
Email: map@renwil.com
No oral communications regarding this Policy are authorized. Only written responses from the Policy Administrator are valid.
16. Final Statement
This Policy is established to protect Renwil's brand, ensure fair competition, and maintain a consistent premium market presence. Resellers remain free to independently determine whether to comply. Renwil will independently determine and enforce consequences for non-compliance.
No representative of Renwil is authorized to solicit or accept any agreement to adhere to this Policy. Sales personnel have no authority to modify or grant exceptions to this Policy. Renwil is not bound by any exception or interpretation that a Reseller believes it has received.